Why companies run competitions online

May 27th, 2011

If you know why a comp is being run online, you can exploit that knowledge to win!

Remember, most companies, larger ones in particular, put aside a portion of their annual marketing budget because of the proven benefits of competitions and sweepstakes.  Get your share!

But for now, let’s focus on the three main reasons a company will run a competition, which are:

  1. To advertise;
  2. As a form of marketing; and
  3. So that they can undertake market research.

Let’s look at each of these reasons in detail.

1. Competitions as an advertising tool

Competitions are a fun way for a company to share its advertising message with the world.

Business’s hope that advertising how great their products and services are through competitions will lead to greater attention on their brand, product, services and increases in sales.  This is why you may notice that competitions will also have a direct link to the webpage where you can buy the goods or services you are entering to win.

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